Idea Hangouts: Where to Find Hot Product Ideas to Use For Creating
Your Next Best-Selling eBook
By Jimmy D. Brown
of "How
to Create Best-Sellers Online"
.........................
46,094.
That's how many times I've been asked "Where can I find
hot product ideas to write about in my next eBook?"
Really. I've been keeping count. :o)
OK, so it's probably not quite that many times, but you get
the idea.
I get asked that question a LOT.
And so, I've decided to share my favorite "idea hangouts".
That's right ... "idea hangouts." It's been my experience
that there are specific places where hot product ideas are always
gathered. I call them "idea hangouts."
*** Idea Hangout #1 ***
One of the "idea hangouts" that I've identified is
Amazon.com.
Amazon.com is the web's largest bookstore.
It's also a community center for new product ideas. I use it
as one of my top brainstorming resources. Again and again I visit
this site to come up with topics to write about.
What makes Amazon.com so useful as a research tool for getting
new ideas is their searchable database of books. There are thousands
of great ideas lurking in there if you just know how to use it.
And that's what I'm here for. :o)
I'm going to show you how to find hot product ideas with Amazon.com
anytime you want.
It's really a matter of three simple steps ...
STEP 01 : >>> Decide Upon A Broad Category.
When brainstorming ideas, you must begin with a broad category
to work with. Some examples might be: weight loss, marketing,
dating, travel, baseball.
So, you need that ahead of time. Figure out a broad subject
that you know is popular (I.E. You know that losing weight is
ALWAYS going to be a popular subject, as is "making money.").
As an example for this article, I'm going to choose GOLF.
STEP 02 : >>> Search Amazon's Database.
After picking your broad topic to research, it's time to visit
Amazon.com
Specifically, you're going to SEARCH their database of books
they are selling.
Upon arriving at their site, locate their SEARCH form. At the
time of this writing, it was in the upper left hand corner of
their main page. Pull the menu down and select BOOKS from the
options.
In the space provided, type in whatever broad category you
chose. I'd type in "Golf". (You don't need quotation
marks)
If you did indeed start with a broad category, then hundreds
(or even thousands) of book listings should appear as a result
of the search.
STEP 03 : >>> Brainstorm Ideas From The Listings.
Let the brainstorming session begin! Now it's time to look
at the books that are listed and write down as many possible
ideas as you can find.
Look for the different TYPES of books written about the subject,
identifying different THEMES, STYLES and SUBCATEGORIES.
Let's look at an example ...
When I searched for "Golf", I was able to immediately
spot dozens of great ideas. Here are a handful ...
1. Becoming a better golfer. There are many
golf books available in this area, covering everything from "A-Z
of Golf Shots" to specific topics such as "Improving
Your Short Game." There were lots of different themes from
"learning to break 100" to "shaving 10 shots off
your score" to "7 shots that will change your golf
game forever."
2. Guides to Golf Courses. Again, we have
many different ideas here. Specific golf guides like "Florida
golfing", "golfing in Tennessee" and "golfing
the Robert Trent Jones trail" appear, as well as books on
"the best golf courses in America," "best kept
secrets: great golf courses you've probably never played,"
and "golf vacation guides."
3. Profiting from Golf. More ideas pour in
with "opening a golf repair business," "becoming
a golf retailer," "learning how to caddy" and
"buying & selling used golf clubs." What about
"running an online golf auction", "organizing
a golf tournament for profit" or even "writing information
products about golf!"
4. Golf and Business. There are millions of
dollars in business deals negotiated on the golf course every
single year. And there are books available to teach folks how
to get it done. "How to negotiate business deals during
golf outings," "Legal golf tax deductions for businesspeople,"
and "business seminars and golf: how to mix training and
fun for maximum profit" are just a few more ideas worth
exploring.
5. Golf Products. My, my, my there are so
many ideas floating around in here! Everything ranging from reviews
of the latest golf equipment to ratings of golf courses to discounts
on golf packages. Resource guides to finding the best deals on
golfing products, how to negotiate discounts, and how to find
the best products for your specific golf game also come to mind
as product ideas.
One Broad Category (Golf)
+ Amazon.com Searchable Database of Books
= 28 Potential Product Ideas
See how easy that was? I found TWENTY-EIGHT potential new product
ideas (and there were MANY MORE that I didn't mention in this
article) from a simple brainstorming exercise using ONE "idea
hangout."
There's got to be a best-seller in that bunch somewhere. And
certainly with a little "mix -n- match" I can come
up with a hit product with these ideas.
Not bad, eh?
So, now it's YOUR turn. It's a simple system for coming up
with product ideas anytime you want.
Like right now.
About
The Author:
Jimmy D. Brown is the co-author (with Ryan Deiss)
of "How to Create Best-Sellers Online". Find out
even more "idea hangouts" and grab 7 FREE already
researched product ideas at:
http://cbsellers.affiliatenetbiz.com
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