How To Create An E-book & Drive Massive Traffic To Your Site By Giving It Away...

by Shelley Lowery

E-books or Electronic books are self-contained "executable" files of HTML. This HTML may be a web site you've created or HTML you've specifically prepared to be compiled into a downloadable .exe file for distribution. When downloaded, this file will self install on your clients desktop.

E-books are completely interactive with the Internet and can contain live links, graphics, forms, JavaScript and embedded video. It can also be protected via password/userid, search capabilities and more. This self-contained executable file can be distributed in a number of ways; CD, floppy disk, download, etc.

All e-book compilation software is not created equal. Make sure you review its capabilities before making your purchase.

E-books can provide the Internet marketer one of the best promotional tools online. With its vast variety of uses, just one quality e-book development and distribution can produce an on going promotional tool that will work 24 hours a day, seven days a week and multiply itself by leaps and bounds. Your e-book can literally be viewed by millions simply by giving it away...

Suggested Uses:

- Marketing - Provide your sales network with your complete sales presentation to be freely distributed with their ID to track sales.

- Promotion - Provide valuable information on a specific subject to bring traffic to your site.

- E-zine Archives - E-zine publishers can provide their publication archives to enable subscribers to read back issues on their desktop, visit your web site, subscribe, submit ads, etc.

- Catalogs - Provide a desktop catalog for your customers to view on their desktop. You can even provide a form to accept orders right through your e-book.

- How To Manuals - Provide your affiliates with a complete "how to" manual for marketing, advertising and promoting your products.

- Electronic Books - Writers can offer their books in an electronic version.

- Web Site - Create an electronic version of your web site to place on disk and be viewed on your client's desktop.

- Instructional - Provide an electronic version of the training manual (potential cost saving opportunity here).

Creating an e-book is just like creating a web site. Simply create your HTML pages just like you would for your web site. Make sure you select a good software package that allows you to include hyperlinks, graphics, search, forms, etc. Keep in mind, the more professional and content rich your e-book be, the more exposure it will receive.

There are several software packages available online to assist you in compiling your e-book. Prices range from $99 -- $200.

Hyper Maker HTML http://www.bersoft.com/
NeoBook http://www.neosoftware.com/
WebCompiler http://www.webcompiler.com/

For massive exposure, select a subject with a broad appeal. If your sites focus is on web site traffic, consider creating an e-book on generating traffic. I.E. "A complete "how to" guide to generating massive traffic to your site". Include several references to your site throughout your e-book such as; "For even more great traffic generating tips, visit "Traffic Tips" Your complete source for generating massive traffic to your web site. http://www.yoursite.com" or "Winning awards can dramatically increase traffic to your site. For a complete listing of award sites, visit "Traffic Tips Award Sites" http://www.yoursite.com/awardsites.

Tips for creating your e-book:

- Create a directory on your computer to include ALL the files for your E-book. These files will include HTML, graphics, backgrounds, etc.

- E-books should contain mainly text. Try to limit your banners to one per page. To keep your file size down, you may want to use only non-animated banners.

- E-books are generally formatted at a small screen resolution so make sure your pages are viewable through any screen size.

- Include good navigational links throughout your pages.

- Use spell check to search for any possible spelling errors.

For massive distribution, make sure you include a short paragraph on your main page in regard to your copyrights and distribution. I.E., This E-book may be freely distributed.

Sample Example of Distribution:

10 of your visitors download your e-book.
Your 10 visitors each give away 10 e-books - 100
Those 100 each give away 10 e-books - 1000
Those 1000 each give away 10 e-books - 10,000
Those 10,000 each give away 10 e-books - 100,000
Those 100,000 each give away 10 e-books - 1,000,000

This is just a small example of how powerful your free e-book can be...

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