Frequently Asked Questions About eBook Publishing

By Terry Dean

I spend a lot of time answering questions for my Netbreakthroughs members and I've noticed that the same questions keep coming time and time again from beginning information publishers.

So, I've decided to publish some of the questions I'm most frequently asked about the digital publishing business.

1. Who should be in the ebook business?

The simple answer is everyone. Everybody I've ever consulted with or helped has had at least ONE great book idea inside of them. For the beginner marketer, it's one of the best options because it has a small start-up cost and can be done from anywhere in the world.

If you currently run a service business or a product centered business, you'll find that creating an ebook can generate another stream of income for you.

2. How Do I Create One Without Being a Writer?

There are several ways to create without writing. You could use voice recognition software such as Dragon Naturally Speaking.

You could do an interview with a friend or with another expert in your field. Then, pay a transcriber to edit it into text for you.

You could schedule a teleconference for a group of customers. Do a presentation and record it. Then have this transcribed. The added advantage of this option is that you'll have testimonials and questions you answered when the product is ready to launch.

3. What Should I Write About?

Write what you know. Make a list of your skills, hobbies, and interests. What are you passionate about? What have you accomplished in life that other people would like to learn about?

Find your passion and it will produce your profits. Too many people just want to jump on the marketing bandwagon without having a track record there. What do you love to talk about...and what really gets you emotional?

4. What if there are other ebooks in my subject?

Good. Then you know you have a market for the product. I'm more concerned if you come up with a project idea where there's no one out there even remotely similar.

When someone buys an information product, they don't just buy one. They buy a number of them on the subject. If someone is interested in weight loss, then they buy several books on the subject. If they're interested in golf, then they'll usually have a whole collection of items relating to it.

5. What is the Best Software for Creating eBooks?

This is another simple one. If you want to create ebooks to sell, then you are going to have to use Adobe Acrobat. It is the easiest program to use and is the only one which can create ebooks readable by Macintosh users.

If you don't want to purchase the full version right now, then you can convert your first ebook into PDF format using their free trial online: https://createpdf.adobe.com

6. How do You Upload Your ebooks to the Internet?

Many web hosts now offer an upload feature for web pages. In most cases, you will be able to use these control panels to also upload your ebooks.

Another effective way of uploading your product to the Internet is to FTP it up. Go over to http://www.download.com and you'll find multiple FTP programs. All you have to do is select one, input the info given to you by your host, and then upload your ebook in "binary" format.

Then simply link to it just as if you were linking to any other web site link.

7. How do you set up ebooks for instant delivery?

You don't even need your own merchant account to sell ebooks online. You can use one of the online processors who will take credit card orders for you. They process the orders and then take your customer to the thank you pages you set up.

Here are three of the best:

ClickBank
http://www.clickbank.com

2CheckOut
http://www.2checkout.com

PayPal
http://www.paypal.com

8. Where do I get those nice cover graphics?

You can see sample graphics I use from my ebooks at my web site: http://www.bizpromo.com/catalog/index.html

These types of graphics give your ebook a more powerful feel and can increase the response rates you receive from your offers.

The two cover designers I've had the best results from are:

http://www.dynamitecovers.com/
http://www.virtuapack.com
http://www.ecovergenerator.com

9. Where Can I buy Low Cost Advertising?

My favorite place to begin my advertising is with ezines. You can buy solo ads for as little as $30...and expand into advertising for $2,000 or more. There's a reason ezines are recommended over and over again. They work. It's as simple as that.

Hint: Use solo ads whenever possible. Sponsor ads are the next best thing. Classified ads pull the least response, but can sometimes still be profitable because of the very low cost. You can find out more about ezine advertising at these sites:

http://www.netbreakthroughs.com
http://www.directoryofezines.com/

10. What is the Most Effective Selling Technique?

The most powerful selling technique is also the cheapest. It's free. The best way to create a surge of orders for any ebook is to find people who have already built up an audience of prospects and joint venture with them.

Set up an affiliate program for your product. Then contact top ezine publishers and top sites with already established traffic. Offer them increased commissions (at least 50% or more) and watch as hundreds of orders come surging in.

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